Leadership
Fractional CMO for Healthcare
Most practices are not short on demand. They are losing it between the first inquiry and the kept appointment, and no amount of additional spend fixes a conversion leak.
What this covers
The scope
- Inquiry to kept appointment conversion, measured before any new spend is approved
- Referral portfolio management, so a quarter of your volume does not sit with one source
- Payer mix and self pay positioning, tied to revenue per visit rather than visit count
- Service line growth plans, including services worth reviewing with your billing and compliance team
- A written marketing compliance posture: BAAs in place before any vendor handles PHI, no tracking pixels on condition or portal pages, flat retainer rather than per patient pricing
- Reputation and local visibility built per location and per provider
Velocity leads marketing strategy and execution within the scope of the signed engagement agreement. Unless that agreement expressly provides otherwise, we do not serve as a corporate officer, control financial accounts, or bind the organization, and clinical decisions always remain with licensed providers.
Investment
$10K to $22K per month
Higher than the general practice because of the compliance load, the multi stakeholder environment, and the revenue at risk per decision. Flat retainer, never per patient or per referral. Most engagements begin with a Growth Ceiling Evaluation, so scope is set against a diagnosis rather than a guess. Exact scope, deliverables, and fees are set in each signed agreement.
Start with an evaluationHow it works
What actually happens, in order
- 01
Audit the leak
Every patient and referral source mapped, phone abandonment and third next available measured, tracking pixels on patient facing pages audited, and the current spend traced to kept appointments rather than clicks.
- 02
Plan around the constraint
A 90 day plan tied to revenue per provider, patient acquisition cost and lifetime value, built around your service lines and payer mix rather than around a channel budget.
- 03
Embed and execute
Working alongside your operations and front office teams, directing agencies, building referral programs with other providers, and standing up intake, follow up and reactivation systems with a human reviewing anything that touches patient data.
- 04
Measure and compound
Monthly attribution by service line and provider, with scripts, channels and reactivation flows adjusted month by month based on what the numbers show.
Healthcare Marketing by Velocity
Need the execution team, not just the embedded leadership?
This is a leadership engagement, someone senior accountable for the revenue number a few days a month. The team that runs training, systems, advertising, and PR day to day, often alongside this engagement, lives at Healthcare Marketing by Velocity.
Who we work with
Who this is for
Multi location medical practices
Primary care, dental, dermatology, behavioral health and specialty groups scaling from 2 to 20 locations who need senior marketing leadership without a $350K to $500K hire.
Concierge and direct pay clinics
Membership and direct primary care models where the constraint is positioning and retention rather than volume, and one departure costs a year of revenue.
Healthcare technology and digital health
Companies selling into providers, payers or employers, where three buyers each need a different evidence bar and pilots stall short of enterprise contracts.
Provider networks, MSOs and ACOs
Organizations coordinating dozens of providers who need referral infrastructure, practice recruitment and one coherent brand across every location.
Go deeper
Related reading
Fractional CMO for Healthcare
HIPAA aware patient acquisition, referral ecosystems, and AI systems for practices, ASCs, and provider groups, with 2026 acquisition cost benchmarks by specialty.
Read the guideIndustryPrimary Care & Family Physician Growth Guide
The three numbers every primary care practice grows on, how to evaluate growth potential, and what changes across concierge, DPC, value based, and fee for service models.
Read the guideHealthcare EconomicsPatient Acquisition Cost: How to Calculate It and Cut It
The correct formula, the costs most practices leave out, and a worked example showing a 66% understatement.
Read the guide
Who leads this work
Justin Miller, Fractional CMO · Founder · Public Relations
Fractional CMO to healthcare organizations, Marketing Director at Internal Medicine MD, and the firm's public relations lead.
Talk to JustinClient feedback
What clients say
Justin Miller and Velocity Revenue Partners bring a true Fractional CMO approach to business growth and medical practice marketing. Justin combines marketing strategy, business development, and growth planning in a way that feels intentional and results driven. Professional, knowledgeable, and genuinely focused on helping businesses scale.
I am not a tech person and when Google locked my business account I couldn't figure out how to fix it. Justin said he could help and took over. Several back/forth getting info from me about business....he stayed on top of it and kep me in the loop during the entire process. Alas....my business account is visible and working! Highly recommend Velocity Revenue Partners
Working with Justin and Velocity Revenue Partners has been nothing short of exceptional. Even though we've only been collaborating for about three months, it already feels like we've been working together for years. Justin goes above and beyond for his clients, he's proactive, professional, and always one step ahead. He not only delivers results but does so with incredible efficiency and attention to detail. Every project, request, and follow-up is handled quickly and thoughtfully, making the entire process seamless. In an industry where responsiveness and reliability matter, Justin stands out as someone who genuinely gets things done. I'm truly grateful for the partnership and can't recommend Velocity Revenue Partners highly enough.Read the full review on Google
Really impressed with Velocity Revenue Partners. The owner personally reached out to me, took the time to understand my business, and even gave me some solid marketing advice right off the bat. Super helpful and genuine — highly recommend!
Questions
Frequently asked questions
What is a fractional CMO for healthcare?
A senior marketing executive embedded part time in a medical practice, provider network or health technology company, measured against patient volume, referral growth and revenue per provider rather than campaign activity. Clinical decisions always remain with your licensed providers.
Why hire a fractional CMO instead of a healthcare marketing agency?
An agency executes inside a channel. Healthcare growth is usually constrained by referral concentration, intake response time, payer mix or positioning, and no channel budget fixes those. The fractional CMO diagnoses the binding constraint first, then directs whichever agencies are needed.
What is your compliance posture?
A signed BAA before any vendor we deploy handles PHI. No PHI in ad platforms. No tracking pixels on patient portals, condition pages or appointment confirmation pages, a recurring source of compliance exposure that we review early in the engagement. A human in the loop on every automated system that touches patient data. Flat retainer pricing rather than per patient or per referral compensation, which is also an Anti-Kickback Statute consideration. This is our operating posture, not legal advice. Your own compliance officer and healthcare counsel remain responsible for your HIPAA program and have the final word.
What healthcare verticals do you work with?
Primary care and family medicine, senior care and home health, specialty practices and ASCs, behavioral health, concierge and direct primary care, Medicare Advantage aligned organizations, provider networks, MSOs and ACOs, and health technology companies.
How do you grow patient volume?
By fixing intake and conversion before buying more demand, then building provider referral relationships, reactivating dormant patients and building local visibility per location and service line. In most practices the largest available lever is inquiry to booked appointment conversion, not ad spend.
How long until we see results?
Early changes, usually a spend reallocation and a review acquisition program, are often in place within the first 30 days, with core systems commonly live by day 60. In engagements where intake and referral systems were the binding constraint, we have seen booked appointment volume rise roughly 15 to 30% by day 90. Your results depend on demand, capacity, staffing, payer mix, and approval timelines, and are not guaranteed.
How much does a fractional CMO for healthcare cost?
Healthcare engagements typically run $10K to $22K per month. Pricing reflects the compliance load, the multi stakeholder environment and the revenue at risk per decision.
How do we get started?
A complimentary 15 to 30 minute discovery call, then usually a scoped Growth Ceiling Evaluation before any retainer commitment.
Is fractional cmo for healthcare the right next move?
A short call. If it is not the right fit, I will say so and point you at what is.
Or call (727) 992-3817